Most well-known fashion stores in the United Kingdom 2023
Primark is the leading fashion store in the UK, based on brand awareness. The Ireland based retailer is recognized by 93 percent of internet users, one percentage point more than second placed H&M. The third spot on this list is shared between Next and TK Maxx, with each one of them attracting a brand awareness of 91 percent among online consumers in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore Brand Profiles. These statistics show results of the Brand KPI survey.